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Selling Your e-Learning
Initiative Internally March 2010 When introducing or
expanding an E-Learning system, one key selling point is the benefit of sound
training the technology will provide employees. Here are some additional points
you might raise with the decision-maker while proposing E-Learning: 1.
What benefits would be realized by having an internal
training system with courses that could be developed and managed by
non-technical personnel? 2.
What competitive advantage would be realized if we could
cut our development time for new product/service training in half? 3.
How much impact would be felt if we could reduce our
training travel budget by 75% (consider the expense of airfare, hotel, car,
meals, time … the list goes on!)? Of course, you’ll want to
develop situations that relate directly to your business and its specific
pain points an E-Learning system can cure. Communicating Your Ideas When promoting the value
of the project, here are some things to keep in mind: 1.
Who are the stakeholders, and how will the transition
impact them? 2.
How will the new E-Learning initiatives create value and
support company objectives? |
How will
E-Learning benefit your bottom line? Tally up the cost of the project and
calculate savings in classroom time, travel and related expenses. Place a
value on improved performance after training and divide the benefits by the
costs. This should reinforce your proposal. For your project to be
approved, you’ll need a consensus on the need for improvement to your
training requirements, plus an agreement that your proposed solution is the
answer. With a little help from your E-Learning consultant, you can
prepare a sample online training course and demonstrate the training your
learners will experience. Armed with an
illustration of the proposed E-Learning course, the anticipated
organizational impact and several quantifiable points, you’ll achieve success
in selling your E-Learning initiative. |