Outlining the Needs of Training Managers and Directors
1. What typically motivates training professionals
A. Professional survival & credibility
Their role is often under pressure
Managers want to be seen as “strategic”, not “administrative”
B. Reducing chaos
A repeatable, predictable process
They are motivated by helping employees succeed (but practically)
They usually do care about their learners, but in a pragmatic way
2. Their core goals
A) Compliance & risk management
Especially strong in certain industries
Failure = legal risk + reputational damage
B) Operational efficiency
C) Measurable business impact
D) Budget justification
Training Managers and Directors constantly need to answer the question:
“Why are we spending money on training?”
3. A variety of major concerns
A. Choosing the wrong technology
Most Training Managers and Directors are risk-averse
B. Internal resistance or friction
C. Time
Anything that increases workload is really a non-starter
D. Being blamed
Training often gets blamed
4. Many factors cause Managers to make changes
Top triggers
A) Compliance failure or near-miss
B) Executive mandate
C) System breakdown
D) Growth or complexity
E) Budget pressure
F) Peer pressure